Integrity, Quality, Service.


These three words meant everything to Jacob Reusch when he began his career in the jewelry business. That was the year 1885, and throughout the past century we've seen a lot of amazing changes. But one thing has not changed; those three words still mean everything to us.
At Reusch Jewelers, we display only the jewelry which we would be proud to wear, ask only the price which we would be willing to pay, and give you our solemn pledge that your complete satisfaction is far more valuable to us than any dollars you are spending today.
We are one of the oldest and most respected family owned jewelers in Michigan. Vance Reusch, Jacob's great-grandson, now guides the company as the fourth generation of Reusch Jewelers. Together with the fine people who work with him in each of the stores, they continue to strive for the highest standards of integrity, quality, and service.
We offer complete insurance and estate appraisal services, guaranteed jewelry and watch repairs, custom designs, and a complete line of some of the most beautiful jewelry you'll see anywhere, all priced to fit any budget. And with convenient financing options and payment plans, we make it easy to afford that beautiful piece of jewelry that you've had your heart set on.

Reach us in Petoskey:
427 E Mitchell St
Petoskey MI 49770
231-347-2403
Holiday Store Hours:
M-F: 9:30 - 6:00, Sat: 10:00 - 6:00, Sun: 10:00 - 3:00

and in Cheboygan:
318 N Main St
Cheboygan MI 49721
231-627-5342
Holiday Store Hours:
M-F: 10:00 - 6:00, Sat: 10:00 - 5:00, Sun: 11:00 - 3:00
Proud members of:
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